Trade
Construction companies
DIYers
Industry
Municipalities
Industrial safety / work clothing
Construction Equipment
Fitting systems and security technology
Industrial needs and operating facilities
Hand Tools
Measuring systems
Surface Technology
Screwing Tools
Clamping Devices
Technical Trade
Machining
Dortmund, 26/2/2025 – It is with great anticipation that NORDWEST is announcing the comprehensive relaunch of the exclusive PROMAT brand, which will now be known under the brand name TECWERK. The new TECWERK brand stands for unparalleled work at the interface between people and products. The brand relaunch will apply successively to inventory throughout the year, and cover all of the roughly 10,000 articles. The marketing campaign featuring the new face of the brand will launch in April 2025, further streamlining and expanding the brand image. Just as PROMAT did in the past, its successor TECWERK offers top product quality paired with an excellent price-performance ratio. TECWERK is designed for professional users in construction, the trades, industry and municipalities, as well as ambitious DIYers.
The diverse range of products offered by the exclusive TECWERK brand covers personal protective equipment to construction equipment, fittings and safety technology, operating equipment, hand tools, abrasives, technical products and precision tools – everything professional users need for their everyday work. In addition to its focus on satisfying the highest quality standards, TECWERK also places great value on the careful use of resources, for example in the form of an environmentally friendly and sustainable product and packaging design.
Focus on quality and reliability
TECWERK products impress with their reliability, precision and robustness. They increase productivity and safety, offering high quality, durability and functionality while adhering to the highest safety standards. Whether industry, construction, the skilled trades, municipalities or DIY enthusiasts: TECWERK offers solutions that optimise work processes and reduce costs. The exclusive brand guarantees top quality and optimum work results.
Successive conversion to TECWERK – with quick product availability
The change from PROMAT to TECWERK will be carried out on an ongoing basis. Over the course of the year, the new TECWERK brand label will be available from specialist wholesalers. Thanks to the NORDWEST central warehouse, orders can be delivered throughout Germany within 24 hours and throughout Europe within 48 hours. Our partner dealers provide not only an attractive product portfolio, but also outstanding service and comprehensive consulting.
TECWERK replaces PROMAT – new name, strong values
After more than 35 successful years with the popular exclusive brand PROMAT, it was time to improve on a proven recipe. A survey among specialist trade partners revealed a desire to optimise the exclusive brand PROMAT in terms of awareness, assortment and image. The time has come to realise this potential.
TECWERK offers a strong new name, embodying the partnership between humans and technology and the unique innovations resulting from their interaction. The relaunch also employs a modern and unmistakable image and comprehensive marketing activities to further increase the awareness of the brand and position it more successfully in the European market. This not only opens up new marketing opportunities on social media and through sponsoring activities, but also clearly sets the brand apart from its competitors. TECWERK dealers will be able to fully capitalise on the added value of the exclusive brand – through a diversified assortment, professional quality at a very good price-performance ratio, high product availability, marketing support, greater sustainability and the overall boost brought about by the rebranding.
Sponsorship for maximum awareness
To ensure a powerful market launch, TECWERK has taken an active role as a sponsor of the German Handball Association (DHB). The exclusive brand is sponsoring the men’s national team and supporting the 2025 season. This commitment perfectly embodies the values that TECWERK stands for, in particular performance and partnership. The brand will be advertised prominently in national games, online and in print under the slogan “I'm tecwerking now!” in order to advance brand awareness throughout Germany.
TECWERK users rely on a strong brand marked by quality, innovation and sustainability – because their work deserves the best!
